From what your staff and the public know today to what they need to do tomorrow.
We design staff training and public learning that get them there, one clear step at a time.
- TodayStaff trained once, in a 2-day lecture.
- Weeks 1 to 4Short practice sessions on real cases, led by trained colleagues.
- TomorrowEvery office serves citizens the same, correct way.
Does any of this sound familiar?
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Learning you can try, not just read
Pick a topic
Serving citizens
Two kinds of work
Training your staff
- Induction for new officers and staff.
- Training at scale, online and in person.
- Digital and AI skills.
- New systems, laws and procedures.
- Serving citizens well.
- Course redesign for training academies.
Helping the public learn
- Public learning campaigns.
- How-to guides and short videos for public services.
- Interactive tools people can use on their phones.
- Training for health workers and hospital staff on public health challenges.
- Teaching materials for schools and communities.
- Measuring what changed.
From a message to a habit
An awareness campaign tells people what to do. Changing what they do takes more. We use what behaviour research says helps people act.
Make it easy
One clear step, with the hard parts removed.
Make it attractive
Show why it's worth doing, in people's own terms.
Make it social
Show that others like them already do it.
Make it timely
Reach people at the moment they need to act.
Based on the EAST framework from the Behavioural Insights Team.
Training at scale, without losing quality
Our team has built courses for learners all over the world, from graduate courses on Coursera and edX to programmes studied at teaching centres in many countries. We know how to reach large numbers of people, keep them engaged and make sure they learn. We bring the same methods to staff and public training in Pakistan.
Online, for thousands at once
Short, phone-friendly courses with interactive practice and AI-supported feedback for every learner.
The same quality in every district
Blended programmes where local sessions use the same materials, activities and checks, wherever they run.
Through your own trainers
We prepare your trainers to run sessions that change how people work, and support them as they go.
We keep people going with reminders, progress tracking and support, and we report what changed.
See how we make a difference
Here's a public health campaign before and after we redesigned it. Health experts own the content. We design how people learn it, act on it and keep doing it.
Dengue awareness campaign
- TV adverts, posters and leaflets every monsoon saying "Keep your surroundings clean".
- Fogging trucks in the streets.
- The same message to every neighbourhood, every year.
The same campaign, redesigned
- Change 1: A larva hunt. Residents and school students check their own homes and streets with a short phone checklist and photos. They find where mosquitoes are breeding: water tanks, flower pots, old tyres.
- Change 2: Their results, their plan. Each neighbourhood sees a simple map of what it found, then a local meeting chooses its own actions.
- Change 3: A reminder at the right moment. A short WhatsApp message after rain, with a 60-second check: "Have you emptied standing water this week?"
- Reason for change 1: "Keep surroundings clean" is vague. Finding larvae in your own water tank makes the risk real and the action specific.
- Reason for change 2: In a trial with over 85,000 residents, neighbourhoods that discussed their own survey results and chose their own actions had 44% fewer homes with mosquito larvae, and less dengue infection in children.
- Reason for change 3: People act when the reminder arrives at the moment it matters.
Sample project, to show our approach. Content would be checked by a named public health expert before use.
Sources: Camino Verde trial, BMJ, 2015. EAST framework, Behavioural Insights Team.
Our team brings experience from the world's leading institutions
Based on the results our team achieved at these institutions.
- Columbia University
- Parsons School of Design
- London School of Economics
- University of the Arts London
- University of Cambridge
- LUMS
Start free, then pay for the part you need
- Start here
Free training needs check
One session to look at what you have and where people struggle. A 1-page summary within a week.
- Then
One training or campaign piece
A training for one group of staff, or one part of a campaign.
- Bigger
A programme at scale
Online, in person and through your trainers.
- Ongoing
Ongoing support
Updates, new material and reporting.
Tell us what you can spend, and we'll shape the work to fit it. You'll never pay more than you planned.