Accessibility statement

Accessibility is part of how we design learning, so it's part of how we built this site. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA on every page and every portfolio piece, including pieces embedded on other websites.

This statement was prepared on Wednesday 14 October 2026, after testing the site and all 9 portfolio pieces.

What you can do on this site

  • Use every page and every portfolio piece with a keyboard alone.
  • Use a screen reader. Each piece has a name, every control has a label, and feedback inside a piece is read out when you are using it.
  • Zoom to 200% without losing content, and use every page on a screen 360 pixels wide.
  • Rely on words and shapes, not colour alone. Every chart has a written table.
  • Tap or click instead of dragging. Every piece that can be dragged can also be used with a single tap, a click or the keyboard.

How to pause motion

Every moving thing on this site can be paused, and nothing plays sound.

  • Each portfolio piece has its own Pause button under it. Selecting or touching a piece also stops its demo, so you can try it yourself.
  • The course animation on the universities and companies pages has a Pause button.
  • Pieces only move while they're on screen.
  • If you turn on "reduce motion" in your device settings, nothing plays by itself. Pieces show their finished state with a "Play demo" button, the course animation shows its finished layout, and cards switch without turning.

How we tested

  • Automated checks with axe-core against WCAG 2.2 A and AA rules on every page and on all 9 pieces with their stages loaded.
  • Keyboard-only use of the pieces, including completing "Sort the week" and "Spot the phishing email" without a mouse.
  • Reduced motion turned on, and every page at 360 pixels wide.

What we fixed after testing

  • Chart bars could take keyboard focus without a label. Each bar now has a label, and the chart has a table view.
  • In "Spot the phishing email", keyboard users could only reach the 3 warning signs, which gave the answers away. Every line of the email can now be checked.
  • In "Sort the week", keyboard focus now moves to the boxes after you pick a task, and back to the next task after you place it.
  • "Supply and demand" and "Balance the beam" now work with a single tap or click, not only by dragging.

Known issues

  • Text inside the pieces is part of a drawing, so it grows when you zoom the page but not when you only change your browser's text size. On small phones it can be small; select the piece to open it full screen, and turn your phone sideways for a bigger view.
  • We have tested with automated tools and the keyboard, but not yet with people who use screen readers such as VoiceOver and NVDA every day. We plan to do this before adding more pieces, and will update this page.
  • In the drag-and-drop pieces ("Build a strong thesis" and "Sort the week"), screen readers announce the choices and the feedback, but not where a chip sits on the stage while it is being dragged. Selecting a chip with Enter or a tap does the same job without dragging.
  • Our booking calendar runs on Microsoft Bookings. Its accessibility is outside our control; you can always email us instead.

Tell us about a problem

If something doesn't work for you, email info@apexid.co with the page and what happened. We'll reply and fix what we can.

The Pakistan pages

The Pakistan pages and their 14 portfolio pieces aim for the same standard, WCAG 2.2 at level AA.

  • Three pieces use Roman Urdu, as people really write it: "Spot the scam message", "Calm an angry customer" and "Serve a citizen at the counter". The Roman Urdu is marked as such, so screen readers can handle it, and a "Show in English" button under each message translates it.
  • The new pieces ("Plan an active lesson", "Fair shares", "Serve a citizen at the counter", "Find where mosquitoes breed" and "Apply for a service online") work with a tap, a click or the keyboard. Nothing needs dragging.
  • On Friday 16 October 2026 we checked every Pakistan page and piece with axe-core against WCAG 2.2 A and AA rules, and used each new piece with the keyboard alone. We fixed one low-contrast line of small print, and keyboard focus that was lost when choosing a piece of roti in "Fair shares" or removing a block in "Plan an active lesson".
  • The phone number on the contact page appears when you select "Show phone number", as a link you can call.